10 Nov 2022
Definition of the product entry for a highly technically complex 3D tool. A design process from a blank page aimed at structuring the uses and supporting the skill development of users.
Context
HomeByMe is a complex functional 3D tool, for which the product entry was not clearly defined for connected users. The lack of a dedicated welcome structure made navigation within the product difficult, hindered skill development, and limited the activation of key usages.
Actions
I designed the home page from a blank page, defining an entry structure capable of prioritising actions, guiding user journeys, and providing clear reference points for users. The work focused on prioritising usages, making key steps visible, and creating a coherent framework to guide progression in a complex 3D environment.
Results
The entry experience has become clearer and more structured for connected users. The onboarding of the product is facilitated, usage is better guided, and the home page now serves as an anchoring point to support learning and the scalability of the platform.
More in detail
HomeByMe is a powerful yet complex 3D design tool, used by a variety of profiles (individuals, professionals, designers).
This project focused on the definition of the product entry for logged-in users, with a key challenge: structuring the experience from the moment of entry to facilitate ease of use, guide behaviours, and support skill development in a technically dense environment.
State of play before design
Before intervention, the entry experience had several limitations:
no home page really designed as a product anchor point,
difficulty in understanding where to start after logging in,
weak emphasis on key usages and important steps,
a steep learning curve, especially for new users.
The lack of a clear structure at the entry point of the product hindered the activation of features and the progression of users within the tool.
Design Hypotheses
We hypothesised that:
a structured home page could serve as a guide in a complex 3D environment,
the explicit prioritisation of actions and projects would help users navigate and progress,
a usage-oriented product entry would foster activation, retention, and autonomy.
The goal was to make the home page a management tool, rather than just a simple welcome screen.
Solution
The solution involved designing the home page from a blank page, establishing a structure capable of guiding users from the moment they log in.
The work focused on:
the prioritisation of key uses (projects, creation, resumption, exploration),
making important steps in the user journey visible,
creating clear markers to guide actions,
designing a coherent framework to facilitate skills development.
The home page has become a structuring entry point, capable of supporting both new users and more advanced profiles, while also supporting the future evolution of the product.
In visuals, it looks like:
Results
The new home page has enabled:
a better readability of the product entry,
a smoother experience for logged-in users,
a clearer direction for usage and priority actions,
a strengthened role of the home as a point of anchorage and progression.
The experience has become more structured, facilitating learning and scalability of the platform.
Key Learnings
The product entry is a strategic lever in tools with high functional complexity.
A well-structured home page can play an educational role without burdening the experience.
The prioritisation of uses is essential to support skill development.
Designing from a blank page helps avoid reproducing inherited patterns that are poorly suited.
